Business Week is catching up with us. Their cover story is about virtual worlds. They delve into the cases of people earning real money from virtual commerce. For example: a 35-year-old former factory worker in Norwich, England, who chose to stay home when he and his working wife had their third child. He got on Second Life for fun and soon began creating animations for couples: when two avatars click on a little ball in which he embeds the automated animation program, they dance or cuddle together. They take up to a month to create. But they’re so popular, especially with women, that every day he sells more than 300 copies of them at $1 or less apiece. He hopes the $1,900 a week that he clears will help pay off his mortgage. “It’s a dream come true, really,” he says. “I still find it so hard to believe.”
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