[Dave Birch] Our good friends at Edgar Dunn have produced a study showing that more consumers prefer debit cards than any other type of payment for point of sale purchases for the first time. So it looks as if the march of debit at POS continues. It may well continue beyond POS as well now that the the Star EFT network plans to start testing PIN-less online debit payments. The test will run about four months and involves Solana Corp., which will act as an aggregator of $25-and-under transactions generated by the online merchants. The idea is that customers can buy digital junk like ring tones or cartoon subscriptions from PCs. Through Solana, participating merchants will be required to register and authenticate consumers for the payments and bear the risk in disputed transactions. If they are happy to do this, then presumably the consumer preference for debit will begin to extend into cyberpsace. It looks as if debit cards are set to displace cash even further, with PINless transactions to eat into virtual cash transactions and contactless interfaces to eat into real world cash transactions.
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