[Dave Birch] Perhaps it’s an age-related disorder, but I’m finding it harder to understand news stories. For example, I happened across this a couple of days ago:
Visa recently made a change to the fees that it charges retailers-something called an interchange rate-and it means that retailers must pay them a lot more when a consumer uses a Visa contactless debit card. In other words, when a consumer walks into a Best Buy and buys a $300 Blu-ray disc player, the amount of money the retailer gets to keep will differ sharply based on which Visa card that consumer chooses to use. By increasing those charges, Visa is trying to make up for some of the money lost through the new law.
What? There’s a higher interchange rate for contactless cards and this results in a higher merchant service charge for contactless transactions?
Best Buy pushed back last week (July 16) when it issued a statement to retail technology publication StorefrontBacktalk that was the retailer’s equivalent of a shot across the bow at Visa. Best Buy said that it “is constantly looking at ways to reduce the cost of check lane tender. As part of this exercise, we are evaluating the continued acceptance of Visa-issued contactless payment cards in our stores in light of recent price increases.”
Does anyone know how much Best Buy pays for a Visa contactless debit transaction compared to, for example, a Visa or MasterCard credit card transaction for a customer purchasing a $300 Blu-ray player? I don’t understand this story, so I was wondering if one of our US correspondents could read between the lines for me. I don’t understand why chains like Best Buy and Home Depot, where the average ticket must be more than $25, are considered prime contactless territory — do people rush in to Best Buy shouting “quick I need a Dolby 5.1 surround sound speaker system!!” and waving their Visa card in front of them?
These are the personal opinions of Consult Hyperion and its guests and should not be misunderstood as representing the opinion of its clients or suppliers. To discuss how any of the technologies discussed in this post can benefit your business, please contact Consult Hyperion.