[Dave Birch] It’s pretty obvious that RFID is going to transform a variety of retail supply chains, adding value to the services delivered to the end customers.
Izzy’s Ice Cream Café in St. Paul, Minnesota is putting to use RFID technology for giving real time updated on flavors available in its dipping cabinet. It offers more than 100 flavors but serves only 32 in its dipping cabinet at any point of time. The cabinet comes equipped with readers capturing every flavour’s corresponding labels embedded with an RFID tag. The reader captures information 22 times every second and is sent to a system which updates website of the parlour so that customers get to know what is available even before they enter the store. Coloured dots are projected on the wall of the store or TV behind the counter so that the customers get to know the flavours available.
Now this is a great use of the technology and I’m sure it’s only one of the ways in which retailers will find that RFID provides a platform for better management, better service and entirely new services. Nevertheless,iIt’s a step from this kind of use of RFID to the idea of an “Internet of things” has been around for a while.
The “Internet of things” (can’t we think of a better name? the everynet? the allnet? — what about “skynet”, or has that been used somewhere before?) has two essential components: the concept that everything is connected to everything else, and the concept that everything can distinguished from everything else. Universal connection and universal identification. If we take the former for granted and take the Electronic Product Code (EPC) as an example of the latter, we can immediately see that this will create as many problems as it solves (which is not a reason for not doing it, since it also creates many opportunities). It’s easy to see why. Suppose that your phone reads the EPC from my underpants. So what? Now your phone knows that I am wearing either Gucci underpants or a pair of Primark underpants with a Gucci chip in them to impress the ladies. If such phones and such tags were to exist, what would actually happen? What would be the impact on society of knowing what everything is and where everything is all the time.
These are the personal opinions of Consult Hyperion and its guests and should not be misunderstood as representing the opinion of its clients or suppliers. To discuss how any of the technologies discussed in this post can benefit your business, please contact Consult Hyperion.