Comments on: OK, OK, so the new iPhone will have NFC http://tomorrowstransactions.com/2014/09/ok-ok-so-the-new-iphone-will-have-nfc/ Thought leadership from Consult Hyperion Thu, 04 Sep 2014 21:19:24 +0000 hourly 1 http://wordpress.org/?v=3.9.2 By: Dave Birch http://tomorrowstransactions.com/2014/09/ok-ok-so-the-new-iphone-will-have-nfc/#comment-257460 Wed, 03 Sep 2014 17:11:31 +0000 http://tomorrowstransactions.com/?p=4592#comment-257460 Yes it could work using EMV tokenisation

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By: John van der Heyden http://tomorrowstransactions.com/2014/09/ok-ok-so-the-new-iphone-will-have-nfc/#comment-257422 Wed, 03 Sep 2014 14:02:30 +0000 http://tomorrowstransactions.com/?p=4592#comment-257422 I agree that Apple could “unlock NFC” (figuratively too) with a simple yet reassuring “hold the home button” experience
I imagine that, next to this basic “card emulation” mode, they could also offer a richer version of mobile payments, combining cards and coupons / loyality / … over a proprietary extension of NFC and/or in combination with BLE
Compared to previous attemps at standards, they could boost theirs by supporting it nativly in any Apple device to Apple device transaction + offering it licence-free to POS manufacturers
What bothers me is, assuming that Apple securely provisions in my iPhone a copy of the card I’ve stored with them (in my iTunes account ), I can’t imagine they would re-use the iTunes payment model where I pay Apple (funding transaction), and they pay the merchant (minus their commission).
Could this be what they solved in their deal with VISA, MC and Amex ? That their secure copy is a valid alias of the bank card, capable of doing “cardholder present” transactions (without the issing bank having anything to say about it) ?
That would be “disruptive”
And I’m not sure how it can work, technically, over the existing card payment rails.
Unless they route the payments over the schemes’ own P2P rails (Visa Personal Payments, MasterCard MoneySend) and completely bypass banks (i.e. also skip the Acquiring).
That would be very “disruptive” (but I give it < 10% probability)
One week to wait. Then we'll see if / how they solved it.

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