http://tomorrowstransactions.com/2014/01/will-the-target-breach-boost-emv-in-the-usa/ Thought leadership from Consult Hyperion Wed, 29 Jan 2014 12:12:37 +0000 hourly 1 http://wordpress.org/?v=3.8.1 http://tomorrowstransactions.com/2014/01/will-the-target-breach-boost-emv-in-the-usa/#comment-40337 Fri, 17 Jan 2014 15:00:22 +0000 http://tomorrowstransactions.com/?p=2936#comment-40337 […] Will the Target breach boost EMV in the USA? >> Tomorrow’s Transactions […]

]]> http://tomorrowstransactions.com/2014/01/will-the-target-breach-boost-emv-in-the-usa/#comment-40274 Fri, 17 Jan 2014 13:03:33 +0000 http://tomorrowstransactions.com/?p=2936#comment-40274 The reality of the proposed EMV implementation in the US is that the card networks and issuers are calling for chip+signature, dual mag stripe and chip cards and a whole host of other nonsense. Plus, EMV doesn’t solve a darn thing for CNP transactions. EMV is an important technology in a holistic solution (along with point-to-point encryption, tokenization for online transactions, etc.) to protect merchants and banks from the kind of “data theft” that we’ve seen Target. But EMV is not a “silver bullet” and merchant’s concerns about how it is to be implemented and who bears the cost are quite valid. Hopefully reasonable solutions will prevail.

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