[Dave Birch] Off to theÂ Barclaycard Wireless Festival for the day. I donâ€™t really understand why its still called that. In the old days, when it was sponsored by O2, then calling it the wireless festival sort of made sense. But now itâ€™s sponsored by Barclaycard, they should probably call it the Contactless Festival instead. Anyhow it featured a great many very popular bands, as evidenced by the enormous crowd trying to get in.
I know it looks chaotic but in the end it only took about 25 minutes to get in. Contactless was much in evidence. Barclaycard had kitted all of the bars out with contactless terminals and were kind enough to give me one of the promotional lanyards containing a contactless card (a Visa gift card preloaded with ÂŁ20) to go and try out. Which, naturally, I did. And, I have to say, it worked perfectly. As testimony, allow me to present the first beer I bought with it!
Being me, I couldnâ€™t leave it at that though, and I started to try out some other contactless paraphernalia about my person. An obvious experiment was to try my Barclaycard phone, and that worked too, but oddly it went online, which rather slowed the transaction down. I donâ€™t understand why it did this, so Iâ€™ll ask the chaps when Iâ€™m next in the office.
More interestingly, I asked a couple of the bar staff what they thought about contactless and they had both positive and negative observations that I promised myself to report in a spirit of openness and balanceâ€¦
Positive. Itâ€™s quick, and you donâ€™t have to hand the terminal to the customer for them to enter a PIN. And they thought my phone was really cool. They also said that some customers had been paying with their own contactless cards and not just the promotional lanyards.
Negative. There were two big issues that came up in both conversations with bar staff. One was the spending limit, which the bar staff said was too low at ÂŁ12 (the limit was actually ÂŁ15, but the all of the drinks cost ÂŁ4, so you could buy three drinks at ÂŁ12 but not the advertised four beers in a drinks carrier, because that costs ÂŁ16). Surely it would have made sense to have subbed the bars so that four beers plus carrier was a ÂŁ15 special.
Enough of these scientific experiments (most of which I drank), and off to see some of the popular beat combos on show. Hereâ€™s 47 second taster so that you can get the idea if youâ€™ve never been to one of these events before.
I was reflecting on the security issue later on, because it really seemed a block. I took the time to explain to one of the women at the bar that there was no risk to her as a customer, because the UK banksâ€™ were unequivocal about unauthorised use: if someone uses your card without your permission, they will refund the transaction. Yet she was unconvinced and was clearly uncomfortable about the idea of â€śno CVMâ€ť purchase. This has been true since the earliest days. As I highlighted four years ago:
Among those that are not yet ready to use contactless, security appear to be the dominant consideration. Which means, of course, that whatever we might think about actual security situation we must get better at communicating it.
As I donâ€™t know anything about customer communications and public information, I genuinely donâ€™t know how to cross this chasm, but I wonder if itâ€™s yet more evidence that we should be moving more quickly to contactless phones. The simple PIN code that I need to open up the mobile wallet on my Barclaycard MasterCard phone (the Samsung Tocco that I wrote about before) might well provide the reassurance that people want, even though it doesnâ€™t really make much difference to the overall risk (phones are inherently safer than cards because people notice when they go missing anyway).
Overall, the weekendâ€™s experiences did leave me with three firm conclusions:
1. Both the public and the merchants liked contactless. In this kind of environment – crowded, quick service – the technology performs very well. These were similar to the results seen elsewhere: the punters like contactless payments.
Festival-goers quizzed on the experience, said they were quicker (96%) and easier to use (98%) than credit or debit cards, while a resounding 100% said theyâ€™d want to use the PayPass prepaid wristbands again to pay at other festivals, concerts and sporting events.
2. We should accelerate the development of contactless phones, because they help with the security issue.
3.Â The Horrors are a good band, but not my cup of tea.
These are personal opinions and should not be misunderstood as representing the opinions of
Consult Hyperion or any of its clients or suppliers
These are the personal opinions of Consult Hyperion and its guests and should not be misunderstood as representing the opinion of its clients or suppliers. To discuss how any of the technologies discussed in this post can benefit your business, please contact Consult Hyperion.