[Dave Birch] Writing in E-Finance & Payments Law & Policy (volume 4, number 9), Dan Schutzer (the Executive Director of the Financial Services Technology Consortium, FSTC) writes on “Challenges of the US banking and finance channels”. He notes that innovation in the US seems to be centred on the mobile phone and can be divided into three categories: innovations that mean new payment networks, innovations that use existing networks but bypass banks (note that both Visa and MasterCard have followed PayPal in opening up their APIs) and innovations (often targeted at merchants) that use existing networks and issuers.
If mobile is the key new channel (and I’m sure Dan’s right about that), then it’s reasonable to ask to what extent innovation is possible in the latter case: that is, given the well-known provisions of the “innovator’s dilemma”, how can (in the specific example of mobile) banks and schemes develop great propositions? Patrick Gauthier highlights three key roadblocks.
- The economic buyers – i.e. the Mobile Operators and Issuers – have not solved their rivalry: Behind the scene a furious battle has raged on the ownership of the secure element used to secure transactions, a proxy for the question of who will own the customer relationship.
- Consumers have good enough methods of payments as it is: Without prejudice for the vision behind NFC, the need for a new method of payment delivery based on handsets is tenuous… Absent a reason for consumers to want it and a business case for Issuers to support, standalone payments is an unlikely “killer application.”
- No good path has been proposed to reach a critical mass of users: If I had a penny for every time I have heard about “the-chicken-and-egg” problem, I would be retired by now.
Patrick’s analysis explains the paralysis in the operator-handset-bank domain. Yet the truth is that customers like NFC and they want it: hence the action is shifting from a consensual evolution at the interface between the mobile industry and the financial industry to a “screw you” revolution where more aggresive service providers (not only in payments) are using stickers (Bling Nation), microSD (Visa) and other technologies (China Mobile) to simply bypass Nokia and Telefonica, Apple and AT&T, RIM and Vodafone.
These are the personal opinions of Consult Hyperion and its guests and should not be misunderstood as representing the opinion of its clients or suppliers. To discuss how any of the technologies discussed in this post can benefit your business, please contact Consult Hyperion.