[Dave Birch] There’s a wonderful variety of new payment systems out there, one of the reasons why I love this business so much. A good example is FaceCash: the payment is made using a barcode on a mobile screen (yet another case of innovators not waiting for operators to get their NFC act together) and the POS displays the picture of the payer so that the merchant can authenticate them. And it’s cheap.
That was enough for the Indochine restaurant in Palo Alto to adopt FaceCash. Owner Don Stewart told me he was fed up with credit-card processing fees, and that he was willing to try out FaceCash even if it means he has to install a second payment system in addition to the one he already uses.
[From Will FaceCash, the mobile payment application, kill the credit card? | VentureBeat]
I wouldn’t necessarily say that this is the perfect implementation: apart from anything else, studies show that pictures aren’t that helpful in authenticating shoppers and automatic face recognition is nowhere near sophisticated enough to make the system without relying on retail staff to make the decision. And, as an aside, if it was made to work automatically, unless it is military grade then Im sure people will figure out how to spoof the algorithm.
Using off-the-shelf makeup and accessories such as glasses, veils, and artificial hair, Adam Harvey’s master’s thesis combines hipster fashion aesthetics with hardcore reverse engineering of face detection software. The goal: to give individuals a low-cost and visually stimulating means to prevent their likenesses from being detected and cataloged by face-recognition monitors.
[From Reverse-engineering artist busts face detection tech • The Register]
Whether FaceCash is the way forward or not isn’t the point, but it illustrates a point: it is not trying use the existing retail payment infrastructure, but bypassing it because it is cheap to do so.
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