http://tomorrowstransactions.com/2007/08/the-doors/ Thought leadership from Consult Hyperion Tue, 09 Sep 2014 00:19:19 +0000 hourly 1 http://wordpress.org/?v=4.0 http://tomorrowstransactions.com/2007/08/the-doors/#comment-2032 Wed, 29 Aug 2007 16:10:57 +0000 http://ec2-54-201-142-57.us-west-2.compute.amazonaws.com/2007/08/the-doors/#comment-2032 There are a number of barriers & network effects which make this a difficult experiment … it reminds me of the mondex pilots where a small number of card holders were looking for a small number of washing machines.
Let me suggest: instead of boring travel instructions to people who know the area well … if they were to put a poster in a pub with instructions leading to the next pub … which also had a poster for the next pub … I think it might overcome the network effects in a most liquid fashion.

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